The UX-portfolio of Ulf Winroth

Ulf has worked as a usability specialist and UX analyst for the past 25 years. His work has mainly focused on assignments in User Research, requirements and interaction design. Ulf does not work with graphic design.

But since many demand portfolios, he has put together one here.

Men eftersom många efterfrågar portfolios så har han satt ihop en här. 

Brain Space & the ”YouMe” app

The assignment was to carry out UX – analysis and review of the entire YouMe app regading:

  • Interaction design
  • Information design
  • Graphic Design

YouMe is an App to develop and deepen ones present
relationship (s)

Assigment deliveries:

  • Analyzes
  • Secommendations
  • Solutions

Assigment results:

  • Higher quality of design and content
  • Higher focus and precision of structure and functions
  • Higher focus on value for end users
Unclear brand
To much text
Focus on
target groups
Clearer brand
Inconsistently design
Unclear functionality
New structure
New function
Clear design

Authority for Participation

Prior to the development of a new website for the agency, Ulf worked on developing strategic UX guidelines, impact goals, overall service design and requirements through a number of interviews and workshops with the staff as well as with external target groups.

Ulf also worked on developing wire frames and reviewing initial graphic design sketches.

Sveriges Akassor

Ulf was responsible for leading the work on developing agile UX, wire frames interaction design and service design during the development of ”My pages” f. ”My pages” is the service that job seekers use to, among other things, report time and other matters with the respective unemployment funds.

During a period he also worked as SCRUM master. 

His work also included the initial work on developing wire frames and UI concepts for administrators

Ulf also updated Personas, mock ups and interface prototypes in Axure.



As product owner Ulf was responsible for agile management (Lean), requirements and development of Scania’s two extranets of one is SAIL.

In addition, Ulf led the change of the service-oriented work processes according to Lean and visual planning.

He have also conducted several workshops with the aim of creating a creative environment for continuous improvement work as well as leading a workshop series with the aim of developing initial concept ideas,  requirements and objectives for Scania’s upcoming intranet.


Ulf worked on developing requirements specification and interaction design solutions for the Kronofogden intranet.

The assignment also included conducting workshops and anchoring meetings with reference groups such as administrators and other internal target groups.

ITT Flygt

For several years, Ulf was responsible for several different target group and operational analyzes on behalf of ITT Flygt.

One of the deliveries was to develop a Personas for a user of ITT Flygt’s technical documents.


Ulf worked in the line organization as UX strategist, client and project manager in the development project to develop a new website for Vattenfall.

During the assignment period, Vattenfall has developed a completely new design for all its external websites (then six countries) with very high requirements for usability and accessibility.